How I Drove $185K in Revenue for Veludo Studio in 10 Months
- Alim Marketing
- Nov 23
- 4 min read
The Challenge
Veludo Studio, a B2B architectural visualization company expanding to Australia, was facing a common problem: inconsistent lead quality and lengthy sales cycles that made revenue unpredictable.
The situation when I joined:
Average deal size: $8,000
Sales conversion rate: 12%
Lead pipeline: 15 active prospects
No formal CRM system
Generic marketing approach across all service lines
CAC was eating into margins
The company had the creative talent and portfolio to compete, but the sales and marketing infrastructure wasn't there to support sustainable growth.
My Strategy
I rebuilt the entire sales and marketing funnel from the ground up, focusing on three core pillars:
1. Pipeline Infrastructure
Implemented Salesforce CRM to track every lead interaction
Built automated email nurture sequences for different buyer stages
Created scoring system to prioritize high-intent leads
Established weekly pipeline review cadence
2. Targeted Marketing Approach
Instead of one generic message, I segmented our approach:
Real estate developers: Focus on speed-to-market and visualization quality
Architects: Emphasize design accuracy and collaboration process
Property marketers: Highlight conversion-driving visuals for sales campaigns
3. Multi-Channel Campaign Execution
LinkedIn Ads: Targeted decision-makers at architecture and development firms
Google Ads: Captured high-intent search traffic ("architectural visualization Sydney", "3D rendering services")
Landing Pages: Created 8 service-specific pages optimized for conversion
Email Marketing: Automated sequences with case studies and portfolio examples
The Execution
Phase 1: Foundation (Months 1-2)
Audited existing leads and cleaned database
Set up Salesforce with custom fields for our industry
Created buyer personas based on past successful deals
Wrote and designed initial landing page variations
Phase 2: Testing & Learning (Months 3-5)
Launched 20+ A/B tests across ad copy, landing pages, and email subject lines
Tested different value propositions: speed vs. quality vs. price
Identified that "fast turnaround" messaging outperformed everything else by 38%
Refined audience targeting based on engagement data
Phase 3: Scale & Optimize (Months 6-10)
Doubled down on winning campaigns
Increased ad spend on LinkedIn by 60% (maintained positive ROI)
Implemented retargeting campaigns for website visitors
Created case study content from recent wins to fuel lead nurture
Key Tactics That Moved The Needle:
Landing Page Optimization:
Before: Generic "Contact Us" page with company info
After: Service-specific pages with clear value props, timeline estimates, and portfolio examples
Impact: Conversion rate jumped from 12% to 17%
Email Nurture Sequence:
8-email automated sequence over 6 weeks
Mixed educational content (how to choose a visualization partner) with social proof (case studies)
Personalized based on service interest
Re-engaged 23 cold leads that eventually converted
LinkedIn Campaign:
Targeted job titles: Architects, Marketing Directors at property firms, Development Managers
Ad creative featured before/after visualizations
Lead magnet: "Ultimate Guide to Architectural Visualization for Property Marketing"
Generated 47 qualified leads at $87 CPL
The Results
Revenue Impact:
$185,000 in new client revenue generated over 10 months
Average deal size increased from $8K to $9.2K
Sales cycle shortened from 45 days to 32 days
Pipeline Growth:
Active leads: 15 → 50+ qualified prospects
Monthly inbound leads: 3-4 → 12-15
Lead quality score improved by 41%
Conversion Metrics:
Sales conversion rate: 12% → 17% (+42% improvement)
Landing page conversion rate: 2.1% → 3.8%
Email open rate: 24% → 31%
Email click-through rate: 3.1% → 5.7%
Cost Efficiency:
Customer Acquisition Cost reduced by 22%
Customer Lifetime Value increased by 35% (through upsells and repeat business)
Marketing ROI: 4.2:1
Key Learnings
What Worked:
Service-specific landing pages dramatically outperformed generic pages. When prospects saw content tailored to their exact need (e.g., "3D Rendering for Real Estate Marketing"), conversion rates nearly doubled.
LinkedIn outperformed Google Ads for initial awareness. While Google captured high-intent searches, LinkedIn was better for reaching decision-makers who didn't yet know they needed our services.
Speed messaging beat quality messaging. Counterintuitively, emphasizing "48-hour turnaround" in ads outperformed portfolio quality by 38%. In a competitive market, speed was the differentiator.
Automated nurture sequences recovered dead leads. 23 prospects who had gone cold 3-6 months prior re-engaged through the email sequence and eventually converted.
What Didn't Work:
Display advertising on real estate news sites (poor targeting, wasted budget)
Generic "one-size-fits-all" email campaigns (3% CTR vs. 5.7% for segmented)
Competing on price in ad copy (attracted low-budget clients who churned quickly)
If I Did It Again:
I'd implement video testimonials from clients earlier, added these in month 7 and saw immediate trust boost
Would test Google Performance Max campaigns (wasn't available when I started)
Create more middle-of-funnel content (comparison guides, ROI calculators)
Tools & Technologies Used
CRM: Salesforce Sales Cloud
Advertising: LinkedIn Campaign Manager, Google Ads
Landing Pages: Unbounce (A/B testing built-in)
Email Marketing: Mailchimp (integrated with Salesforce)
Analytics: Google Analytics (GA4), Hotjar for heatmaps
Design: Canva for ad creatives, Figma for landing page mockups
The Bottom Line
This campaign proved that B2B marketing success is about:
Understanding your buyer deeply enough to speak their language
Testing relentlessly to find what actually converts
Building systems (CRM, automation) that scale your efforts
Measuring everything so you know what's working
The $185K in revenue was great, but the real win was building a repeatable system that continued generating qualified leads long after I left the role.
Want to discuss how these strategies could work for your business
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